The industry’s first large scale OEM caliber production facility

providing a classic chrome finish appearance with the 

durability of a painted wheel.


Winona PVD is North America’s only large scale producer using environmentally friendly physical vapor deposition (“PVD”) to create automotive wheels with a classic chrome finish appearance.

Our proprietary production process replaces the environmentally unfriendly technology of chrome plating which until now was the default option for a “bright” automotive wheel finish. Our coatings can be applied to a multitude of wheel geometries, are far more durable than traditional chrome plating, and reduce vehicle weight which results in improved gas mileage. All of our coatings are applied in the United States, and we have over two million units of production capacity (and growing).

We are hiring!

Fill out the on-line application.